(Fortune) After three tough years, Argentine winemakers look to turn the corner.
In Mendoza, Argentina, 58 top international sommeliers will get together starting Friday to compete in the A.S.I. Best Sommelier of the World Contest, where they will spend five days sniffing, swirling and spitting in a quest to clinch the title of the world’s most perceptive wine snout.
As the winerati attend tastings and fancy dinners at Pharaonic wineries during the 2016 version of the triennial competition, Argentina’s wine industry will be putting on a positive face after stomaching several years of stunted growth in an unfriendly business environment.
After 3 tough years, Argentine winemakers look to turn the corner.
In Mendoza, Argentina, 58 top international sommeliers will get together starting Friday to compete in the A.S.I. Best Sommelier of the World Contest, where they will spend five days sniffing, swirling and spitting in a quest to clinch the title of the world’s most perceptive wine snout.
As the winerati attend tastings and fancy dinners at Pharaonic wineries during the 2016 version of the triennial competition, Argentina’s wine industry will be putting on a positive face after stomaching several years of stunted growth in an unfriendly business environment.
It has been a trying period for the country’s winemakers—after peaking at $921 million in 2012, Argentine wine exports fell to $819 million in 2015 according to the country’s INV national wine institute —but following last year’s change of government in the capital of Buenos Aires, the timing is propitious for producers to not only showcase their finest malbecs and other oenological wares, but also to demonstrate that they are very much open for business.
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